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The scientific basis of the NeuroActive® brain training program

Researchers recently proved that the brain has an enormous and often unexploited potential, known as neuroplasticity or cerebral plasticity. Think of your brain as hot plastic waiting to be molded and sculpted. Fortunately, this capacity is always present: at 30, 50, or 75 – whatever your age.


The great news about neuroplasticity is that we can create and fine-tune programs to allow you to put your brain at your service with more ease than you could ever have imagined.

When properly stimulated and nourished, the brain becomes much more supple and efficient. Major functions like short and long-term memory, processing speed and visual discrimination can rejuvenate and become sharper. Even those who have seen their abilities dwindle can regain the brain power they enjoyed 10 years before.

This plasticity of the brain works both ways, though, as it can deteriorate as much as it can improve. A lack of activity can worsen its condition, whereas a program of scientifically adapted brain exercises can increase performance.

For this reason, a training program that integrates physiological and mental health must be a part of your way of life. The NeuroActive® brain training program is the key, allowing your brain to perform better, think better, and regenerate itself in a durable way.

Neuroplasticity is at the heart of BCA’s new technologies and techniques, which now make it possible to optimize the functioning of your brain.

It’s no secret: a healthy brain has always been the key to a healthy life. The good news: with NeuroActive®, that goal is now within easy reach.


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